Develop and implement marketing strategies

Description

Marketing Strategies aims to provide the student with the skills and knowledge to develop and manage marketing plans and strategies within a tourism and hospitality context. Marketing Strategies focuses on planning, monitoring and evaluation and encompasses the key components required in a marketing plan for the hospitality industry. Material included in this subject has been determined using the following Unit of Competence with the permission of the Commonwealth of Australia, the copyright owner.

Classifications

Industry Classification Scheme
Hospitality

National Code - Training.gov.au
SITXMPR007: Develop and implement marketing strategies

Copyright Description

Copyright © 2017 TAFE SA, Government of South Australia. All rights reserved. Terms and conditions apply.

Catalogue Item

TAFEshop Identifier: TAFESA-1902

ISBN: 978-1-74282-305-8

TAFEshop Catalogue: PM15.1136

TAFE SA

Related Resources


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This course describes the performance outcomes, skills and knowledge required to serve food and beverage to customers in a casual dining setting. It covers fundamental technical skills required to prepare the outlet for the service period, interact with customers to take orders, serve and clear food and beverage and to complete end of service tasks.

Higher order service techniques, required by senior food and beverage attendants, are covered by the course “Provide table service of food and beverage”.

This course applies to hospitality organisations which operate food and beverage outlets including hotels, clubs, cafes, and coffee shops. Beverages may include alcohol but it is not a requirement of this unit, as many casual dining settings do not serve alcohol. The course applies to operational food and beverage attendants who work with very little independence and under close supervision. This course should be taken in conjunction with the course “Use hospitality skills effectively”.

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This course describes the performance outcomes, skills and knowledge required to responsibly sell or serve alcohol.

Responsible practices must be undertaken wherever alcohol is served and sold, including where alcohol samples are served during on-site product tastings. This unit, therefore, applies to any workplace where alcohol is served and sold, including all types of hospitality venues, retail liquor outlets and wineries, breweries and distilleries.

This course applies to all levels of sales personnel involved in the sale, service and promotional service of alcohol in licenced premises. Those selling and serving alcohol may include food and beverage attendants; retail liquor sales persons; winery, brewery and distillery cellar door staff and supplier sales representatives. It also applies to security staff who monitor customer behaviour and to the licensee who is ultimately responsible for RSA management. It is a requirement by TAFE SA that all persons completing on-line courses provide Proof of Identity. When you undertake this course you will be asked to read the requirements carefully. All requirements MUST be met.

Support for graduates of Provide Responsible Service of Alcohol Responsible Service of Alcohol is a skill that requires many years of participation in the Hospitality Industry to perfect. TAFESA provides an ongoing support person to assist. This person is available to you via Skype, Email or Telephone. Your support persons details will be made available on enrolment.

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