Develop and implement marketing strategies

Description

Marketing Strategies aims to provide the student with the skills and knowledge to develop and manage marketing plans and strategies within a tourism and hospitality context. Marketing Strategies focuses on planning, monitoring and evaluation and encompasses the key components required in a marketing plan for the hospitality industry. Material included in this subject has been determined using the following Unit of Competence with the permission of the Commonwealth of Australia, the copyright owner.

Classifications

Competency Field
Hospitality

National Code - Training.gov.au
SITXMPR007: Develop and implement marketing strategies

Copyright Description

Copyright © 2018 TAFE SA, Government of South Australia. All rights reserved. Terms and conditions apply.

Catalogue Item

TAFEshop Identifier: TAFESA-1902

ISBN: 978-1-74282-305-8

TAFEshop Catalogue: PM15.1136

TAFE SA

Related Resources


Provide customer information and assistance

This unit course describes the performance outcomes, skills and knowledge required to provide customers with information and assistance on facilities and services.

Provide information and assistance applies to frontline service personnel working in a range of tourism, travel, hospitality, entertainment and cultural contexts.

Provision of information and assistance is often face to face but may be by telephone or other remote mechanism. Customer service personnel working under supervision undertake this function, but the unit is also relevant to those working in operational roles where customer service may not be the main focus of work, e.g. animal handlers in a zoo or technicians in a theatre.

Online (eLearner) resource$30.00

Provide responsible service of alcohol

This course describes the performance outcomes, skills and knowledge required to responsibly sell or serve alcohol.

Responsible practices must be undertaken wherever alcohol is served and sold, including where alcohol samples are served during on-site product tastings. This unit, therefore, applies to any workplace where alcohol is served and sold, including all types of hospitality venues, retail liquor outlets and wineries, breweries and distilleries.

This course applies to all levels of sales personnel involved in the sale, service and promotional service of alcohol in licenced premises. Those selling and serving alcohol may include food and beverage attendants; retail liquor sales persons; winery, brewery and distillery cellar door staff and supplier sales representatives. It also applies to security staff who monitor customer behaviour and to the licensee who is ultimately responsible for RSA management. It is a requirement by TAFE SA that all persons completing on-line courses provide Proof of Identity. When you undertake this course you will be asked to read the requirements carefully. All requirements MUST be met.

Support for graduates of Provide Responsible Service of Alcohol Responsible Service of Alcohol is a skill that requires many years of participation in the Hospitality Industry to perfect. TAFESA provides an ongoing support person to assist. This person is available to you via Skype, Email or Telephone. Your support persons details will be made available on enrolment.

Online (eLearner) resource$30.00

Process financial transactions

This course describes the performance outcomes, skills and knowledge required to accept and process cash and other payments for products and services and to reconcile takings at the end of the service period or day.

This course applies to all tourism, travel, hospitality and event sectors. This course mainly applies to frontline sales and operations personnel who operate with some level of independence and under limited supervision. It does, however, describe a fundamental operational function and those people who work with very little independence under close supervision would also use this skill.

Online (eLearner) resource$30.00