Advertising IIA and IIB
This unit has been split into two main sections to meet with organisational delivery requirements. Advertising IIA conducts media planning and evaluation. Advertising IIB focuses on the promotional mix. The unit looks at all aspects of the promotional mix. Discover how to interpret an advertising brief from your client. Learn how to plan a promotional campaign using such diverse tools as the internet, direct marketing, sales promotion and advertising.
AQF - Australian Quality Framework
National Code - Training.gov.au
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