Advertising IIA and IIB


This unit has been split into two main sections to meet with organisational delivery requirements. Advertising IIA conducts media planning and evaluation. Advertising IIB focuses on the promotional mix. The unit looks at all aspects of the promotional mix. Discover how to interpret an advertising brief from your client. Learn how to plan a promotional campaign using such diverse tools as the internet, direct marketing, sales promotion and advertising.


AQF - Australian Quality Framework

Competency Field
Marketing Services

National Code -
No description specified.

Copyright Description

Copyright © 2019 TAFE SA, Government of South Australia. All rights reserved. Terms and conditions apply.

Catalogue Item

TAFEshop Identifier: TAFESA-1085

TAFEshop Catalogue: 10.136.1575


Related Resources

No related resources were found.