Advertising IIA and IIB

Description

This unit has been split into two main sections to meet with organisational delivery requirements. Advertising IIA conducts media planning and evaluation. Advertising IIB focuses on the promotional mix. The unit looks at all aspects of the promotional mix. Discover how to interpret an advertising brief from your client. Learn how to plan a promotional campaign using such diverse tools as the internet, direct marketing, sales promotion and advertising.

Classifications

AQF - Australian Quality Framework
Diploma

Industry Classification Scheme
Marketing Services

National Code - Training.gov.au
No description specified.

Copyright Description

Copyright © 2017 TAFE SA, Government of South Australia. All rights reserved. Terms and conditions apply.

Catalogue Item

TAFEshop Identifier: TAFESA-1085

TAFEshop Catalogue: 10.136.1575

TAFE SA

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