This unit has been split into two main sections, Marketing IIA and Marketing IIB to meet with organisational delivery requirements. In previous units you have learned many important theories; within this unit you will learn what to do with them to come up with a result and the development of a marketing plan. The second half of the unit will have you competing against fellow students in a simulated business. Here you will demonstrate your competitive side as you put your marketing ability up against others to dominate a marketplace.
AQF - Australian Quality Framework
Certificate II, Certificate III, Certificate IV, Diploma
Industry Classification Scheme
National Code - Training.gov.au
BSBMKG501B: Identify and evaluate marketing opportunities, BSBMKG502B: Establish and adjust the marketing mix, BSBMKG514A: Implement and monitor marketing activities
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