This e-kit, produced by The Australian Tourism Data Warehouse, is an initiative of the National Online Strategy Committee and has been funded by all of Australian State & Territory Tourism Offices. It incorporates a series of easy to use tutorials that equips tourism operators with effective knowledge about online marketing.
The tutorials in this kit provide an extensive education of online marketing starting with an initial assessment of your current online marketing status to more complex issues such as online booking systems. Each tutorial includes a helpful header with information about how much time the tutorial will take you to complete and the level of difficulty.
Updated March 2015
Industry Classification Scheme
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